Case Studies
Real examples of businesses that found success through unconventional strategies. Stories include using loss leaders and celebrity endorsements to attract customers.
Celebrity Endorsement Helped My Business: A Case Study
How one entrepreneur got free media coverage worth thousands by sending her luxury baby shoes to celebrity mums.
Loss Leaders Helped Grow My Business: A Case Study
How one couple used low-profit items to attract customers and grow their café business after relocating from London to Suffolk.