Getting New Business

Practical methods for attracting customers and growing your business through targeted marketing. Articles cover goal setting, customer research, lead generation and measuring campaign effectiveness.

How to Calculate Expected Response Rates

Work out what percentage of your marketing campaign will actually get a response using real industry data.

Setting Goals for Building Business

Set realistic, manageable goals for growing your business instead of aiming for targets that will leave you discouraged and empty-handed.

Using Surveys to Generate Leads

Surveys can help you find new clients even if response rates are low, plus they give you valuable insights into what your target market actually needs.

What Kind of New Business Do You Need?

Figure out what kind of customers and work actually serve your business goals instead of taking anything that comes along.

Where to Find New Customers

Find new customers by targeting your local area with leaflets, building referrals through word of mouth, and asking satisfied clients for introductions.

Why Seek New Business?

Most businesses leave money on the table by not actively seeking new customers before they actually need them.