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Questionnaire: Is Your Advertising Budget Spent Wisely?
In these credit crunch times we have to be extra-effective with our money and advertising budgets are no exception. Vast number of magazines, trade exhibitio...
Questionnaire: Do You Know Where to Find New Business?
Finding new clients or customers is perhaps the most important aspect of building a successful business. Although you must ensure you keep your existing clie...
Celebrity Endorsement Helped My Business: A Case Study
While the general obsession with celebrity is showing some signs of slowing down now that the global economic downturn has highlighted how out of sync celebr...
How to Successfully Use Video Conferencing
Video conferencing is increasing in popularity for two key reasons – it’s cheap and it’s environmentally friendly. Although for many years video confer...
Loss Leaders Helped Grow My Business: A Case Study
When Enzo and Linda Rossi decided to move out of London they didn’t realise that their customers would be so different when they moved to Suffolk. Having o...
Building a Pipeline of New Business
A sales pipeline is the best way to be organised with your business and make sure that you make the most of opportunities and resources. There are a number o...
Seeking Business for Retailers
In the current economic climate, it is more important than ever for retailers to seek new business. Potential customers are being far more careful with their...
Building Your Business Through Word of Mouth
The best form of marketing is word of mouth customer referrals because a third party that’s impressed with your service will always sound more honest than...
Seeking Business for Service Companies
For service companies seeking new business, the first port of call is to truly understand what it is that you do best. Copy the multinationals by writing a m...
Seeking Business Through Subcontracting
Sub contracting used to be a dirty word in terms of developing your business, but now it is widely accepted that, as long as you stick to certain ground rule...