Direct Marketing

Direct marketing methods to reach customers and generate referrals from existing clients. Our articles cover mail campaigns, newsletters, referral systems, and maintaining customer relationships.

How to Build Business Through Word of Mouth

Turn satisfied customers into your best marketers by helping others and actively building genuine business relationships.

Keeping in Touch with Your Customers

Keeping existing customers engaged is easier and more profitable than constantly chasing new ones, so stay in regular touch with simple methods.

Use a Lead Generation Company to Build Business

Outsource your lead generation to save time and get more qualified business calls made for you.

Using Clients and Customers to Generate Referrals

Turn happy customers into your best salespeople by asking for referrals and building genuine relationships.

Using Direct Mail to Build Your Business

Direct mail has low response rates, but can still outperform other advertising methods if you target the right customers.

Using Newsletters and Magazines to Build Your Business

Newsletters and magazines keep your customers engaged and drive sales better than traditional ads, whether you hire help or create them yourself.